Most responses come from the second and third letter — the ones nobody has time to send. A drip is a scheduled mail sequence that touches only the people who have not responded yet, automatically.
First touch — intro letterDay 0 · sent to all 1,150 prospects
Mailed
2
Second touch — reminder postcardDay 14 · 1,102 non-responders
Mailed
3
Third touch — final offerDay 30 · 1,058 non-responders
Scheduled
Why touches compound
Each touch mails fewer pieces — and earns more trust.
Responders exit the sequence; everyone else gets one more considered nudge. Familiar mail from the same sender reads less like a stranger and more like a real offer.
Touch 1Day 0
1,150 mailed
Touch 2Day 14
1,102 non-responders
Touch 3Day 30
1,058 non-responders
Capturedacross sequence
72 leads · 4.2%
Set once, runs forever
Enrollment rules do the babysitting.
Define who enters the sequence and what makes them leave. New prospects matching the rule auto-enroll; anyone who scans, responds, or opts out exits before the next touch prints.
Auto-enrollment. A new import that matches the rule joins the sequence at touch one.
Exit conditions. Response, lead capture, or opt-out removes them instantly.
Cadence you control. Days or weeks between touches — pause or resume anytime.
drip rules · yavapai-acreage
Enroll whenProspect tagged yavapai and has a verified address
Exit whenOffer viewed · lead captured · opted out · address undeliverable
CadenceTouch 2 after 14 days · touch 3 after 30 days · pieces print 2 days ahead
Proven sequences, reused
Build the sequence once. Point it at any list.
A drip is a template, not a one-off. When the Yavapai sequence converts, run the same touches against Maricopa, Pinal, or next quarter's import — with per-drip reporting to compare them honestly.
One sequence, many campaigns. Reuse cadence, templates, and rules across lists.
Mix formats per touch. Letter first, postcard reminder, check-style closer.
Per-touch reporting. See which touch in the sequence actually converts.
No. Exit conditions run before each touch prints — anyone who viewed their offer, became a lead, or opted out is removed from the touch automatically. That is the whole point of a drip.
When is each touch charged?
At submission of that touch, per piece actually mailed — so a shrinking sequence costs less with every touch. If your wallet balance cannot cover a scheduled touch, it pauses and notifies you instead of failing.
Can I change a sequence that is already running?
Yes — future touches can be edited, rescheduled, or cancelled any time before they print. Touches already in the mail stream are, like all mail, beyond software's reach.
How many touches should a sequence have?
Three is the common pattern in direct-response mail: intro, reminder, final offer. The per-touch reporting will tell you where your list stops responding — most customers find touch two outperforms touch one per dollar.